Google AdSense performance and earnings are measured using the following benchmarks:
Page Impressions
Page impressions are the number of times AdSense ad unit is shown on a website.
Clicks
Clicks are the number of times a single AdSense ad unit has been clicked on.
Page CTR
Page CTR is the ratio of clicks to the number of page impressions (number of clicks divided by the number of page impressions).
Page ePCM
Page ePCM helps you measure the revenue earned across different channels. You calculate it by dividing total earnings by the number of impressions in thousands.
Earnings
Earnings show you how much each channel has earned.
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