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Once you have created your ads, decided on the ad layout, color, etc., it's important to keep on top of how your ads are doing using the right tools.

Before you get too excited about thinking you can click on your own ads and make yourself a millionaire, be warned that Google highly discourages this practice and you can be kicked out of the program if you are caught doing so.

Where possible, avoid viewing your own ads continuously (drupal, for example, allows me to disable the ad block when I'm logged in and editing the site) and again, avoid clicking on your own ads.

Hear is a short list of tools you can use to preview, fine tune, and optimize your AdSense ad strategy.

Google's own AdSense Preview Tool
Windows-based tool to preview your website with the relevant AdSense ads.

TechnoBloggie's AdSense Preview Tool
Use this to preview your URL to determine what AdSense ads will be published to your site.

TechnoBloggie's AdSense Search Tool
Use this to determine approximately how much an approximate word might be worth.

Yahoo Overture's Keyword Inventory Search
Use this tool to search through related keywords that show up on Yahoo's Overture site.

Yahoo Overture's Keyword Bid Calculator
Use this tool to search Overture's database on what approximate value each relevant keyword ad is paying. This can be used to take an educated guess at what Google might be paying.

Digitalpoint.com's Keyword Suggestion Tool>/a>
Use this tool as an alternative to see what words are generating traffic on the search engines.

Digitalpoint.com's AdSense Sandbox Tool
Use this tool to test out what ads will be generated for a certain keyword.

Rank's Keyword Density Analyzer
Use this too to test out your keyword density statistics.

Firefox AdSense Notifier
If you use Firefox and are an AdSense publisher, this is an absolutely must-have extension to save you time and aggravation!