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Basic facts about Google's AdSense program to keep in mind:

a. Making money is automated with Google AdSense
With those simple, sixteen lines of code, your website automatically generates revenue for you when visitors click on your ads. While you might read about those people who make unbelievable amounts of revenue off their sites, it's unrealistic to try and compete with them. However, it is possible for you to generate a steady stream using proper techniques and persistence; of course, if your website has a good ranking in the search engines, you'll do better.

b. Google Ads are relevant to your website content
Google puts ads on your website based on the content that you've published. Through the proper use of relevant keywords, good site design for flow and readability, and search engine optimization (SEO), you'll find that AdSense will fine-tune the ads to be right on target for your visitors.

c. Through Google, you reach a wider audience
Through Google's AdSense network, your website is reaching a far great number of prospective advertisers than if you were to go it alone. You don't need to be a a super computer guru or hardcore techie to do this one; good common sense and consistency is the key to success.

d. Fine-tuning AdSense is critical to success
Understanding how Adsense works and what you can do to maximize its potential is a key to generating the largest amount of revenue possible. Making your site clear and to the point, simple to understand, and free of unnecessary distractions (such as third party banners, flashing ads, etc.) is important for your site and even more important for your visitor to find what they are searching for.